Shane Lowry’s Victory at teh 2009 Irish Open
The Future of the Irish Open in Doubt as Sponsorship Ends
Telecommunications company 3 has decided not to renew their sponsorship of the Irish Open,leaving the future of the tournament uncertain. In a statement released on Friday afternoon, the company expressed that they beleive their sponsorship of the Republic of Ireland football team will be more beneficial than continuing to support the golf tournament.
A Shift in Focus for Telecommunications Company 3
The decision comes as 3 aims to focus on growing its brand in mass consumer adn business markets in 2011 and beyond.After reviewing its sponsorship portfolio, the company made a strategic decision to streamline activities. They believe that supporting the Irish football team will provide greater commercial value for their brand moving forward.
Impact on Golf Tournament and European Tour
as title sponsors for two consecutive years, 3 played a important role in revitalizing the Irish Open by moving it from May to August Bank Holiday weekend on the European Tour schedule. the news of their withdrawal comes as a surprise, especially since just three weeks ago, negotiations were underway with European Tour officials regarding hosting arrangements for the upcoming 2011 tournament.
while this growth raises questions about the future of one of Ireland’s premier golf events, it also highlights shifting priorities within corporate sponsorships and sports marketing strategies.